Sky Sports becomes the inaugural home of the Dublin Super Cup in the UK and Ireland from 2011 through to 2013

The deal each year guarantees the participation of a leading English Barclays Premier League team, a top Spanish or Italian club and another prominent European club competing alongside a League of Ireland team

Endemol Sport is finalising agreements with broadcasters around the world which will see live coverage of the 2011 Dublin Super Cup in over 100 territories across Asia, Middle East, Europe, Africa and the Americas

Endemol Sport and Sky Sports today announced they have entered a three year deal for the Dublin Super Cup, the major new pre-season tournament debuting this July with the first team squads of Manchester City, Inter Milan, Celtic and a League of Ireland XI competing at the Aviva Stadium.

The partnership sees Sky Sports become the exclusive home of the Dublin Super Cup in the UK and Ireland from the inaugural 2011 tournament through to 2013.

The deal each year guarantees the participation of a leading English Barclays Premier League team, a top Spanish or Italian club and another prominent European club competing alongside the Airtricity League XI, a team selected from the best players from Ireland’s top domestic League.

Sky Sports will be leveraging its production resources to deliver first class HD domestic coverage and a World Feed for viewers to enjoy internationally.