• SuperSport becomes the exclusive home of the Dublin Super Cup across 51 territories in Sub-Sahara Africa from the inaugural 2011 tournament through to 2013

• The deal follows the recent announcements that Endemol Sport have entered into three year partnerships for The Dublin Super Cup with Sky Sports in the UK and Ireland and with Fox Soccer for Northern America and the Caribbean.

• Further deals to be announced in due course will see the 2011 Dublin Super Cup broadcast in over 130 territories across Asia, Middle East, Europe, Africa and the Americas

Endemol Sport and SuperSport today announced they have entered a three year deal for the Dublin Super Cup, the major new pre-season tournament debuting this July with the first team squads of Manchester City, Inter Milan, Celtic and a League of Ireland XI competing at the Aviva Stadium.

The partnership sees SuperSport become the exclusive home of the Dublin Super Cup in South Africa and a further 50 territories across Sub-Sahara Africa from the inaugural 2011 tournament through to 2013.

The deal with SuperSport follows the recent announcements that Endemol Sport has entered into three year partnerships for The Dublin Super Cup with Sky Sports in the UK and Ireland and with Fox Soccer for North America and the Caribbean.

Endemol Sport is also finalising agreements with broadcasters around the world, which will see live coverage of the inaugural 2011 Dublin Super Cup broadcast in over 130 territories across Asia, Middle East, Europe, Africa and the Americas. Further announcements will be made in due course.

Head of Acquisitions and Legal for SuperSport, Brandon Foot said that the broadcaster was very happy with the acquisition. "This transaction yet again illustrates our commitment to our subscribers to provide them with world-class football content, throughout the calendar year and not only in-season."

Gregg Oldfield, Managing Director of Endemol Sport comments: “We are proud to be partnering with a leading broadcaster like SuperSport to bring the Dublin Super Cup to soccer fans across Africa for the next three years. This is the third major international partnership we’ve recently announced for the tournament, further underlining the global scale of this event.”

The inaugural Dublin Super Cup is being staged at the Aviva Stadium on 30th-31st July Bank Holiday weekend. Fans watching on SuperSport will get the chance to see some of the biggest names in world football in action, with the likes of Africa’s most decorated player of all time, Cameroon’s Samuel Eto’o, Ivory Coast’s Yaya Toure, World Cup Winner David Silva, England internationals Adam Johnson and James Milner, Ireland’s Shay Given, Holland’s Wesley Sneijder, Italy's Mario Balotelli and Scotland’s Scott Brown set to appear.

The launch of the annual Dublin Super Cup tournament follows a ten year deal struck in 2010 between Endemol Sport and The Football Association of Ireland (FAI).

Endemol Sport is working with sports agency Iconic to manage, operate and produce the tournament as well as managing all commercial rights including media across all platforms internationally.